Demand Generation Manager

Comply365

Posted 2 weeks ago, 15 May | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: f75b786f354449d0833470e91949754c

Develop and execute multi-channel demand generation campaigns that have a direct impact on pipeline growth, including content marketing, webinars, campaigns, email marketing, social media and paid advertising.

Leveraging our marketing automation tool, Hubspot, build and maintain a robust lead scoring framework to progress MQLs to SQLs, and therefore identify and prioritize high quality leads for sales follow-up.

Optimize the lead nurturing process to progress leads along the funnel, improve conversion rates, reduce churn, and increase customer lifetime value.

Produce high-quality marketing content that speaks to prospects' and customers' pain points and that highlights the benefits of our product offerings.

Conduct regular A/B tests and analyze campaign performance to identify areas for improvement and make data-driven decisions.

Optimise digital campaigns: fine-tune digital campaigns and optimise performance.

Manage online marketing channels: utilise SEO, PPC, email marketing, and social media, and optimise each channel's potential to ensure maximum reach, engagement, and conversion.

Collaborate with cross-functional teams, including product, customer success, and operations, to ensure campaigns align with overall business objectives.

Analyse data and metrics: set campaign KPIs and supervise the success of marketing initiatives by analysing marketing data. Report on MQLs and SQLs on a regular basis and associated pipeline contribution and report on MQL to close win rate.

We are looking for a highly motivated and skilled Demand Generation Manager who has a passion for data to lead our demand generation initiatives. As part of a dynamic marketing team, this is a key position that requires advanced knowledge of demand generation strategies, a keen analytical thinker and the ability to develop creative campaigns that drive traffic, engagement, and conversions across multiple channels. The successful candidate will have a proven track record of generating leads and revenue for a B2B software company. Reporting to the Director of Marketing, the Demand Generation Manager will develop and execute campaigns to bring qualified leads and clients into the funnel, decide on outreach strategies for different prospect segments and define approaches to using content for generating more high quality MQLS that convert to SQLs and eventually turn into revenue., Bachelor's Degree in Marketing, Communications, or a related field.

5+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation.

Demonstrable success driving pipeline growth and revenue through integrated campaigns.

Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms.

Excellent written and verbal communication skills, with the ability to create engaging marketing content.

Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.

Strong analytical skills and ability to use data to inform decision-making and strategy development.

Experience managing budgets and ability to balance competing priorities effectively.

In January 2024, Comply365 and Vistair announced their merger and strategic growth investment from Insight Partners and Liberty Hall Capital Partners. The combination of Comply365 and Vistair creates a leading global provider of compliance, safety and data intelligence technologies serving the aviation, defense and rail industries with over 120 customers located in more than 30 countries on 6 continents.