Digital Marketing Executive

The Digital Marketing Executive is part of a small team that offer digital expertise to the wider marketing team, raising awareness of IAM's products and services via all digital channels, making recommendations and volunteering solutions on how national campaigns can make the biggest impact, and have the greatest reach to help diversify our community and deliver on the strategy.,

• Support the senior management team to build and launch digital acquisition activity for charity and commercial


• Help to improve UX for visitors to the commercial website, working with Senior Marketing Manager to build out suitable journeys


• Contribute to the delivery of effective SEO by supporting the wider team on best practice key-word research and optimisation of web content


• Support with community management across social platforms (including Facebook, LinkedIn, Twitter, and Instagram).


• Drive Pay-per-click initiatives by making recommendations and optimising activity to support search engine visibility


• Support with campaign reporting


• Oversee paid social activity to generate leads for commercial products


• Budget management - testing different amounts for digital delivery working alongside management


• Assist with commercial email marketing and social media posts creation if required


• Design online assets to support digital delivery


• Attendance at IAM RoadSmart and third-party events across the country if support is needed


• Provide proofreading support to the wider team and organisation, with careful attention to detail, and to ensure alignment to brand tone of voice and style.


• Web transformation working alongside the Senior Digital Manager
  
  Experience of working in digital marketing


• Experience in running Google Ads campaigns


• Good knowledge of social media and online community management, including Facebook, Twitter, Instagram, LinkedIn and YouTube


• Experience with webpage building / CMS management


• Experience of driving engagement campaigns via online content and social media


• Knowledge of social listening, analytics and management tools such as Hootsuite


• Experience of workflow automations


• Strong copy-writing skills


• A team player, collaborative in style, with good verbal communication skills.


• Hands-on and self-motivated


• Organised, with the ability to manage multiple projects at the same time and work to deadline


• The flexibility to adapt and respond to changing circumstances


• Creative, with an eye for design and layout


• A valid UK driving licence would be beneficial, Digital marketing: 2 years (preferred)
  
  IAM RoadSmart, formerly known as the Institute of Advanced Motorists (IAM), is the UK's largest road safety charity with over 77,000 members across the UK and Ireland. IAM RoadSmart is passionate about helping drivers and riders make safer, more economical, and enjoyable journeys. The charity works with fleets to reduce costs, risks, and collisions, and supports individual drivers through advanced driver training and telematics. IAM RoadSmart is committed to influencing government policy through authoritative advice and research.
  
  Job Types: Full-time, Permanent


Pay: £33,000.00 per year

Benefits:

• Cycle to work scheme


• Free parking


• Health & wellbeing programme


• Sick pay


• Transport links


• Work from home


Schedule:

• Monday to Friday