Director, Demand Generation

Lead the charge in crafting innovative demand generation strategies as our Director, Demand Generation at Enghouse Interactive - where visionary leadership meets impactful results!

This position is a hybrid role, requiring occasional visits to our office in Reading, typically once or twice a month, or as necessary.

Success in this Role Includes:

• Delivering impactful and measurable demand generation programs and campaigns, generating qualified leads and pipeline for revenue generation.


• Overseeing the development of cross-selling playbooks.


• Driving cross-selling sales enablement across a global sales channel.


• Providing leadership in Product Marketing for a multi-product portfolio.


• Promoting alignment between Sales, Marketing, and Demand Gen teams.


• Engaging in frequent international travel to effectively manage global marketing initiatives.


• Managing a strategy that incorporates both global and regional campaigns and initiatives., Drive results across the Marketing and Sales funnel using a test-and-learn approach.


• Optimize the global team organization structure for continuous improvement and value delivery.


• Develop New Logo, Existing Customer, and Partner Demand Generation Strategies.


• Provide oversight for a team of regional campaign managers, content creators, growth hackers, and community managers.


• Manage a 7-figure budget and P&L.


• Leverage Pardot/Marketo, Salesforce, Google Analytics, and other Martech tools for program execution and success tracking.


• Collaborate on annual planning for Marketing & Demand Gen team objectives, financials, budget, and headcount plan.


• Lead Sales Operations, Marketing Operations, and Sales Enablement functions for improved sales success and cross-sales.
  
  7+ years of marketing experience with a proven track record of significant ROI on B2B marketing investments.


• 3-5 years of leadership and management experience overseeing a team of at least 5 staff.


• Proven experience in driving demand gen programs.


• Proficiency with Salesforce, Pardot, Marketo, Google Analytics, Website Optimization, Paid Search, Lead Attribution, and other marketing automation and sales technology tools.


• Experience in executing marketing and demand gen strategies for the software applications industry.


• Excellent interpersonal and communication skills.


• Ability to assemble and interpret data, create executive summaries, and deliver actionable business insights.


• 2+ years of experience in the Telecommunications service provider market segment, OSS (Operations Support Systems), BSS (Business Support Systems), or VAS (Value Added Customer Experience, BPO, and Contact Center Industry Service).


• Openness to travel (20%).
  
  At Enghouse Interactive, we specialize in revolutionizing call centers, turning them from mere cost centers into dynamic engines of growth. As a Canadian-based, publicly traded company (TSX:ENGH), we lead the industry with our enterprise software solutions, emphasizing remote work, visual computing, and cutting-edge communications for the next generation of software-defined networks. Join us in reshaping the future of customer engagement. Learn more at Enghouse Interactive
  
  Competitive Salary


• Join a globally diverse and growing team!


• Working with Cloud and other cutting-edge technology


• Growth opportunities


• Benefits and vacation


• Work-life balance