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Email and PPC Marketing Executive

Transalis Ltd

Email and PPC Marketing Executive

£31000

Transalis Ltd, Stamshaw, City of Portsmouth

  • Full time
  • Permanent
  • Remote working

Posted 2 weeks ago, 3 May | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 50a9d7262ef444ab953dbe31ecc2964e

Full Job Description

  • Ensure the accuracy and consistency of data across all platforms (e.g. CRM)

  • Ownership of email deliverability and maintenance of contact data health

  • Define and implement an effective audience segmentation strategy for email marketing

  • Build and manage automated email lead nurture campaign journeys

  • Manage ads account(s) and optimise targeting/spend, based on performance


    • Secondary Accountabilities:
  • Collaborate with Sales to identify and deliver persona-targeted campaigns

  • Brief the marketing collateral requirements to the Marketing Manager (e.g. blog, email and ad copy) and Senior Digital Designer (e.g. email templates, display ads)

  • Weekly and monthly data insight reporting from analytics tools (e.g. GA4)

  • Remain up-to-date on marketing email sender best practices

  • Remain up-to-date on PPC marketing best practices

    Minimum 2 years experience in a data-driven B2B marketing role

  • Demonstratable experience in delivering successful targeted marketing campaigns

  • Confident in managing and optimising PPC activity (Google, Meta and LinkedIn)

  • Familiar with leveraging intent data for targeted marketing campaigns

  • Strong analytical skills and strategic problem-solver

  • Understanding of CRM systems and marketing automation platforms

  • Proven capability to self-manage work and meet tight deadlines, PPC: 2 years (required)

  • Email marketing: 2 years (required)

  • B2B marketing: 2 years (required)