Infant Feeding Advisor

KEY DUTIES Manage their own time and work activities to provide advice and support regarding infant feeding to women and staff, with indirect supervision from the Infant Feeding Co-ordinator or Specialist Infant Feeding Midwife. Run infant feeding drop in support clinics with indirect supervision from the Infant Feeding Co-ordinator and/or Specialist Infant Feeding Midwife. Run antenatal infant feeding workshops without direct supervision. Support all parents to make informed choices regarding feeding and implement plans to enable all parents to initiate and establish feeding their baby regardless of their chosen feeding method CLINICAL & PROFESSIONAL RESPONSIBILITIES Provide one-to-one client care, implementing and evaluating the care planned in relation to infant feeding in conjunction with the midwife. To adhere to and communicate the St Helens and Knowsley Teaching Hospitals NHS Trust Newborn Feeding Policy To provide a transitional link between hospital, home and the local
breastfeeding support groups for new mothers within 48 hours of their transfer home, or within 48 hours of a home birth. To identify mothers who are least likely to continue breastfeeding and to offer the appropriate specialist level of support. To identify tongue ties in babies and refer the baby and mother for appropriate treatment, while providing infant feeding support to maintain safe and effective feeding and optimise the health and well-being of the baby. To work as part of a multi-disciplinary group, to deliver culturally sensitive accessible breastfeeding peer support programme. To support the continuation of breastfeeding in the home and in the wider community with Drop in Clinics, telephone support, ward support and one to one support with breast feeding mothers from the community. To take part in the planning and delivery of social marketing events to promote breastfeeding. Work with women with sick babies on the Neonatal Unit and the Paediatric Wards with both initiating and
establishing breastfeeding, and to support with any ongoing feeding concerns. Ensure due regard is given to needs, customs, values and spiritual beliefs of women and their families ADMINISTRATIVE RESPONSIBILITIES To ensure records are legible, accurate, contemporaneous, signed, dated and are maintained in accordance Trust Policy on Record Keeping. To update the Infant Feeding Team databases and Maternity Medway I.T. system as appropriate TEACHING & TRAINING RESPONSIBILITIES To undertake educational sessions about the benefits of breastfeeding. To provide educational sessions for women and actively participate in infant feeding workshops To provide one to one coaching to develop feeding skills for parents and staff To be familiar with and use any computerised system integral to the running of the service RESEARCH & AUDIT The post holder will be required to assist in the collection and inputting of data for audit purposes Audit and monitor Bounty bags to check for
compliance with the Baby Friendly Initiative and the International Code of Marketing of Breast Milk Substitutes Undertake Infant Feeding Assessments and BFI audits on staff and patients. Maintain and order stocks of infant feeding leaflets/materials and other resources for the Maternity Service. Maintain stocks of educational materials pertinent to the provision of all Infant Feeding Training sessions delivered by the team within the Trust/ Maternity Service.